Exploring the right intelligence tool for your brand? Ensure you select a platform that provides hyper-granular analytics on sentiment, emotion, conversation themes and more while highlighting what is disinformation and manipulated content. Why? You don’t want to be making decisions based on non-human or fake content and intel. Let’s review why Koat stands above the Meltwater Platform.
Meltwater’s Conventional Approach
Meltwater, a well-known media intelligence provider, follows a more traditional approach that presents several challenges. One significant limitation is Meltwater’s social media coverage, which on average is 77% less than its competitors when monitoring key topics. This shortfall considerably affects the depth of analysis and reporting on critical trends. Additionally, Meltwater’s reliance on manual processes, such as time-consuming research and basic AI tools focused mainly on query building, further reduces efficiency. The absence of voice-to-text capabilities hampers the ability to analyze spoken content, an increasingly important aspect as audio media like podcasts become more prevalent.
All-inclusive and all-encompassing with Koat.
Koat stands out with its comprehensive approach to open-source intelligence, providing extensive coverage across all major social media platforms, including TikTok. This ensures access to a broad and diverse dataset, eliminating reliance on personal accounts and making data collection more reliable. Koat also incorporates advanced voice-to-text functionality, enabling organizations to effectively capture and analyze spoken content from sources like podcasts and live streams. This feature is crucial for adapting to the increasing prominence of audio-based information. By combining these capabilities with robust automation, Koat reduces manual workload, allowing teams to focus on high-priority tasks.
Data quality and volume.
Koat excels in providing expansive data coverage, far exceeding what Meltwater offers. This extensive coverage ensures a more thorough examination of monitored topics, allowing organizations to capture and analyze a vast array of information. The higher data volume supports comprehensive monitoring and enables a robust analysis of public sentiment and trends, which are critical for making well-informed strategic decisions. By harnessing a broad dataset from multiple social media platforms, Koat ensures that no critical information is overlooked. This capability stands in stark contrast to the limitations faced by Meltwater, making Koat the superior choice for organizations requiring in-depth and high-quality data for their intelligence needs.
Streamline your Productivity
Koat leverages AI-driven processes to automate data collection and reporting, streamlining workflows and significantly enhancing productivity. Unlike traditional methods that rely heavily on manual tasks, Koat’s advanced automation reduces the need for labor-intensive queries and research. This enables teams to focus on more critical, high-priority tasks instead of being bogged down by routine data gathering and analysis. The automation not only speeds up the intelligence-gathering process but also ensures more accurate and timely insights. By eliminating the inefficiencies associated with manual processes, Koat helps organizations operate more smoothly and respond to emerging trends swiftly. This level of automation is a game-changer, freeing up valuable time and resources for strategic decision-making and proactive engagement.
